Start Here: Let us get to know you

When Concera Media engages a partner, we start with a conversation. We want to understand your business goals for interactive media and how they relate to your existing marketing plans, revenue goals and brand strategy. Starting with a simple and open conversation helps us create an interactive strategy tailored to your needs and budget.

Concera Media is not interested in selling you a cookie-cutter service, the latest trendy (and unproven) tactic or expensive third-party solutions. We strive to combine the best mix of traditional and new media tactics into an integrated marketing solution that will produce measurable results for your business.

Marketing plans, pr plans and strategic planningStrategic Planning

Even the most straightforward engagement needs a plan with objectives, tactics, and measurements of success. We have experience creating marketing, advertising and PR plans in both print and new media. We will work with you to develop a marketing strategy that is right for you and opens a conversation with your customers, media and influencers – both current and potential.

Communications Strategy

Does your company have an identity? Do you have core messages for your products and services? Are they consistent across different mediums? Do they resonate with your target audience? Do they resonate with your employees? Do your employees know your core messages?
Concera Media can help make sure you have all of the above.

Concera Media can provide:

  • Core Message Development
  • Company Image
  • Internal Communications – Intranet Development
  • Crisis Response
  • Industry Analyst/Influencer Communication

Social media marketing and pr, analytics and roiSocial Media Marketing and PR

Whether it’s Facebook or Twitter, blogs or vlogs, wikis or podcasts, it seems like everyone is talking about social media. Why? Because social media can be a powerful and cost-effective way to reach your customers, the media and industry influencers. But there are countless applications out there and maybe you’re not sure which one is right for you, or even how to use it effectively.

Concera Media can help:

  • Create, manage and optimize your social media presence on services like Facebook, LinkedIn, MySpace and Twitter.
  • Coach your staff to use, maintain and analyze your social media efforts
  • Develop content, design and write for your own blog or micro-blogs like Twitter
  • Reach customers, media and influencers on social networks like Facebook, MySpace and LinkedIn
  • Create and maintain social media press releases and your digital press room
  • Expand your PR into the blogoshere and online communities that your customers frequent
  • Measure and analyze your efforts so you know what’s working and where

Widget, Gadget and Social Media Application Development

Engage your customers on the sites they visit most! The lines between customers, publishers, businesses and portals continue to blur thanks to the development of widget/gadget platforms like Facebook Apps and Opensocial Gadgets (iGoogle , MySpace and others). These applications let you engage users directly, and, when done correctly, create a richer and more meaningful connection than simple advertising. Concera Media can show you how.

Integrated Public Relations and Marketing

Using both traditional and social media public relations tactics, Concera Media can help you connect with the media and influencers in your industry – online and offline.

Services include:

  • Creating and managing Marketing and PR plans
  • Identifying spokesperson or industry experts within your company for interaction with media; blogging
  • Writing and distribute social media press releases
  • Providing Media Training
  • Creating an online press room

Search Engine Optimization and Paid Search

Search is still the #1 way that people find you on the Web. Concera Media will work with you to develop and execute a strategy so that your Web site outperforms your competitors in organic and paid search.

Web site development, user experience design, SEO, SEMWeb Site Development

Don’t settle a website that passively explains your company with marketing jargon and stock photos. Let Concera Media help you develop a Web presence that engages your customers and integrates with your entire online, offline and social marketing efforts.

  • Web site development
  • Application development
  • Social platform integration
  • Content management
  • Creative management, design and writing
  • User experience design, testing, implementation
  • Customer Relationship Management
  • Analytics

Measurement and Analytics

If you have a Web site, information is not usually the problem. Most businesses on the Web are flooded with reports from internal server logs, external services like Omniture/Google Analytics or others. But are you asking the right questions? Can you make business decisions based on the answers you are receiving? Probably not.

Concera Media will work with you to ask the right questions and put your reporting to work for you. Regular reporting, on all our programs, is a major part of refining tactics

E-Mail Newsletters

Some have said that the e-mail newsletter is dead. Not so. People still want emails, and we’ll make yours work for you. We can help with list management, content development, design, writing and and analytics.